About Us

We put our clients first

At Prudent Broker Services, we are committed to excellence. Since our founding in 2018, we have been working hard to ensure our clients receive the best possible insurance services in New York, New Jersey, Connecticut, and Florida. Our team of brokers offers unparalleled customer support and expert advice. Learn more about how we can help your business by contacting one of our professional consultants for a free quote today. 

Our company provides hands-on brokers, specializing in support for your group employee benefits such as, Health, Dental, Life, Vision, and Disability Insurance. Other products provided include Annuities, Long-Term Care Insurance, and many Group Ancillary Products.

Not only will we find a plan that fits your needs, but as your broker we will be there to answer any policy-related questions that you may have along the way!


Frank Falzone


An experienced broker, Frank Falzone is a valuable member of the Prudent Broker Services, Inc. family. In 2018, Frank Falzone founded Prudent Broker Services. His goal was to create a personalized experience in the employee benefits insurance market. He is passionate about insurance, and he is always happy to sit down with new clients. He believes in the importance of both employers and employees understanding their insurance benefits alike.